Media Relationships
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Develop a crisis communication plan proactively, outlining potential scenarios, key messages, and a clear chain of command.
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Promptly acknowledge any situation to demonstrate awareness and responsibility. If detailed information isn't yet available, issue a holding statement, avoiding speculation.
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Share accurate updates as they become available, addressing mistakes directly and outlining corrective actions.
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Utilize social media listening tools to monitor public reactions and quickly correct misinformation.
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Engage directly with stakeholders and audiences to provide updates and reassurance during crises.
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Post-crisis, review the response process to identify lessons learned and refine future plans. Continue rebuilding trust through transparent communication and positive actions.