Strategic Communications

VIDEO PRODUCTION & EDITING
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Promo Video Creation – Develop eye-catching promotional videos for businesses or events.
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Event Highlight Reels – Craft dynamic highlight reels capturing the best moments of events.
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Video Editing Services – Edit raw footage into polished, professional videos.
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Social Media Clips – Create short, engaging videos optimized for Instagram, TikTok, and YouTube.
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Interview Video Editing – Produce clean and professional interview-style videos.
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Logo Animation – Add motion graphics to logos for intros, outros, and branding.
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Documentary Editing – Shape raw footage into compelling documentary stories.
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YouTube Channel Editing – Edit and optimize videos for YouTube creators and influencers.
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Voiceover Synchronization – Integrate voiceovers seamlessly with video content.
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Corporate Training Videos – Produce professional training materials for employee education.

ILLUSTRATIONS
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Book Cover Designs – Create eye-catching covers for books, e-books, and journals.
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Children’s Book Illustrations – Design colorful and engaging artwork for children’s stories.
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Magazine Spot Illustrations – Provide custom visuals to enhance magazine articles.
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Logo and Branding Art – Develop unique logos and branding elements for businesses.
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Custom Greeting Cards – Design personalized cards for holidays, weddings, and events.
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Infographics – Create informative and visually appealing infographics for presentations and websites.
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Storyboarding Services – Develop visual storyboards for video production and animations.
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Character Design – Design original characters for books, games, and animations.
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Album Covers and Posters – Produce artistic album covers and promotional posters.
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Digital Illustrations for Websites – Provide web-ready illustrations for banners and landing pages.

WRITING
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Short Story Editing – Refine and polish short stories for publication submissions.
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Website Bio Writing – Create engaging and professional biographies for personal or business websites.
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Blog Post Rewrites – Refresh outdated blog posts with improved tone, structure, and SEO optimization.
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Press Release Drafting – Announce new products, services, or events with professional press releases.
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Script Formatting – Ensure screenplays and scripts are properly formatted for submission or production.
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Social Media Captions – Write eye-catching and concise captions for Instagram, Facebook, and LinkedIn posts.
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Email Newsletter Blurbs – Develop short, impactful content for email marketing campaigns.
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Company Taglines and Slogans – Create memorable taglines to enhance branding efforts.
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Interview Write-Ups – Transform interviews into polished articles or blog posts for publication.

Pegasus Digital Media Pegasus Digital Media, along with its subcontractors and vendors, is a full-service strategic communications and public relations company, proudly owned by U.S. Army veteran Gregory Hitchcock.
Media Relationships
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Develop a crisis communication plan proactively, outlining potential scenarios, key messages, and a clear chain of command.
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Promptly acknowledge any situation to demonstrate awareness and responsibility. If detailed information isn't yet available, issue a holding statement, avoiding speculation.
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Share accurate updates as they become available, addressing mistakes directly and outlining corrective actions.
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Utilize social media listening tools to monitor public reactions and quickly correct misinformation.
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Engage directly with stakeholders and audiences to provide updates and reassurance during crises.
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Post-crisis, review the response process to identify lessons learned and refine future plans. Continue rebuilding trust through transparent communication and positive actions.
Coordination
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Establish strong relationships with press offices of U.S., New York State, and New York City officials and agencies, ensuring points of contact for consistent communication.
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Tailor messaging to align with the priorities and policy goals of specific officials or agencies. Highlight how initiatives benefit their constituents.
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Partner with officials and agencies for co-hosted events, press conferences, or joint announcements, promoting shared visibility and messaging.
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Provide regular updates on projects and outcomes through newsletters, briefings, or meetings.
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Monitor media coverage to evaluate the effectiveness of coordination efforts and adjust strategies as needed.
Brand Awareness
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Leverage platforms like Instagram, Twitter, and TikTok to share dynamic content, including behind-the-scenes videos, testimonials, and event previews.
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Create visually appealing graphics and videos to showcase the vibrancy and diversity of client offerings.
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Use countdowns, giveaways, and influencer partnerships to generate excitement for events and programs.
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Develop co-branded materials with partners to amplify messaging across shared networks.
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Identify relevant conferences, panels, or webinars, and pitch staff as speakers or panelists.
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Build relationships with journalists and media outlets, positioning the client as an expert on topics like environmental sustainability and public open spaces.
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Encourage volunteers and advocates to amplify awareness through word-of-mouth and social media.
Support
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Set up alerts with platforms like Google News, Meltwater, or Cision to monitor stories about the client, competitors, and industry trends.
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Categorize updates into groups (e.g., competitors, progress reports, industry news) for clarity.
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Share regular internal updates via email or shared platforms to keep key stakeholders informed.
Taylor Locke
Capital Region NAMI
Mary Ellen Whitney
STRIDE Adaptive Sports
"Greg did a fantastic job as a videographer! He produced a 3 minute promotional video as a requirement for a grant application for STRIDE Adaptive Sports."
Heather Torres
Full Sail University
"Greg went above and beyond to demonstrate his creativity and skills while promoting a socially responsible cause in a high profile project."
Sophie Johnson
"Greg is a great journalist and reporter. No matter what story he is assigned, he always does a great job covering all grounds of the story. His pieces always come in really clean, and he is very good at addressing the few edits required. Greg is enthusiastic and a pleasure to work with."
Marsha Lazarus
"It was great to have Mr. Hitchcock present as a panelist at our April 26th Statewide Business Advisory Council’s forum on “INTERVIEWING: How to Earn an Employer’s Confidence and Build your Own!” He gave time and thought to his responses and added a lot to the discussion. I have no doubt that his sincere, open style was empowering to the job seekers, present at the forum!"
Cori Carl
"Greg is a talented writer and a pleasure to work with. His writing demonstrates unique insights and a talent for research. He can tackle a wide range of topics and is clearly passionate about using journalism to make a difference. Everything he's written for the Caregiver Space has really resonated with our audience."
AS FEATURED ON

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