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Strategic Communications

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VIDEO PRODUCTION & EDITING

  • Promo Video Creation – Develop eye-catching promotional videos for businesses or events.

  • Event Highlight Reels – Craft dynamic highlight reels capturing the best moments of events.

  • Video Editing Services – Edit raw footage into polished, professional videos.

  • Social Media Clips – Create short, engaging videos optimized for Instagram, TikTok, and YouTube.

  • Interview Video Editing – Produce clean and professional interview-style videos.

  • Logo Animation – Add motion graphics to logos for intros, outros, and branding.

  • Documentary Editing – Shape raw footage into compelling documentary stories.

  • YouTube Channel Editing – Edit and optimize videos for YouTube creators and influencers.

  • Voiceover Synchronization – Integrate voiceovers seamlessly with video content.

  • Corporate Training Videos – Produce professional training materials for employee education.

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ILLUSTRATIONS

  • Book Cover Designs – Create eye-catching covers for books, e-books, and journals.

  • Children’s Book Illustrations – Design colorful and engaging artwork for children’s stories.

  • Magazine Spot Illustrations – Provide custom visuals to enhance magazine articles.

  • Logo and Branding Art – Develop unique logos and branding elements for businesses.

  • Custom Greeting Cards – Design personalized cards for holidays, weddings, and events.

  • Infographics – Create informative and visually appealing infographics for presentations and websites.

  • Storyboarding Services – Develop visual storyboards for video production and animations.

  • Character Design – Design original characters for books, games, and animations.

  • Album Covers and Posters – Produce artistic album covers and promotional posters.

  • Digital Illustrations for Websites – Provide web-ready illustrations for banners and landing pages.

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WRITING

  • Short Story Editing – Refine and polish short stories for publication submissions.

  • Website Bio Writing – Create engaging and professional biographies for personal or business websites.

  • Blog Post Rewrites – Refresh outdated blog posts with improved tone, structure, and SEO optimization.

  • Press Release Drafting – Announce new products, services, or events with professional press releases.

  • Script Formatting – Ensure screenplays and scripts are properly formatted for submission or production.

  • Social Media Captions – Write eye-catching and concise captions for Instagram, Facebook, and LinkedIn posts.

  • Email Newsletter Blurbs – Develop short, impactful content for email marketing campaigns.

  • Company Taglines and Slogans – Create memorable taglines to enhance branding efforts.

  • Interview Write-Ups – Transform interviews into polished articles or blog posts for publication.

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Pegasus Digital Media Pegasus Digital Media, along with its subcontractors and vendors, is a full-service strategic communications and public relations company, proudly owned by U.S. Army veteran Gregory Hitchcock.

Media Relationships

  • Develop a crisis communication plan proactively, outlining potential scenarios, key messages, and a clear chain of command.

  • Promptly acknowledge any situation to demonstrate awareness and responsibility. If detailed information isn't yet available, issue a holding statement, avoiding speculation.

  • Share accurate updates as they become available, addressing mistakes directly and outlining corrective actions.

  • Utilize social media listening tools to monitor public reactions and quickly correct misinformation.

  • Engage directly with stakeholders and audiences to provide updates and reassurance during crises.

  • Post-crisis, review the response process to identify lessons learned and refine future plans. Continue rebuilding trust through transparent communication and positive actions.

Coordination

  • Establish strong relationships with press offices of U.S., New York State, and New York City officials and agencies, ensuring points of contact for consistent communication.

  • Tailor messaging to align with the priorities and policy goals of specific officials or agencies. Highlight how initiatives benefit their constituents.

  • Partner with officials and agencies for co-hosted events, press conferences, or joint announcements, promoting shared visibility and messaging.

  • Provide regular updates on projects and outcomes through newsletters, briefings, or meetings.

  • Monitor media coverage to evaluate the effectiveness of coordination efforts and adjust strategies as needed.

Brand Awareness

  • Leverage platforms like Instagram, Twitter, and TikTok to share dynamic content, including behind-the-scenes videos, testimonials, and event previews.

  • Create visually appealing graphics and videos to showcase the vibrancy and diversity of client offerings.

  • Use countdowns, giveaways, and influencer partnerships to generate excitement for events and programs.

  • Develop co-branded materials with partners to amplify messaging across shared networks.

  • Identify relevant conferences, panels, or webinars, and pitch staff as speakers or panelists.

  • Build relationships with journalists and media outlets, positioning the client as an expert on topics like environmental sustainability and public open spaces.

  • Encourage volunteers and advocates to amplify awareness through word-of-mouth and social media.

Support

  • Set up alerts with platforms like Google News, Meltwater, or Cision to monitor stories about the client, competitors, and industry trends.

  • Categorize updates into groups (e.g., competitors, progress reports, industry news) for clarity.

  • Share regular internal updates via email or shared platforms to keep key stakeholders informed.

Taylor Locke

 Capital Region NAMI

Mary Ellen Whitney

 STRIDE Adaptive Sports

"Greg did a fantastic job as a  videographer! He produced a 3 minute promotional video as a requirement for a grant application for STRIDE Adaptive Sports."

Heather Torres

Full Sail University

"Greg went above and beyond to demonstrate his creativity and skills while promoting a socially responsible cause in a high profile project."

Sophie Johnson 

"Greg is a great journalist and reporter. No matter what story he is assigned, he always does a great job covering all grounds of the story. His pieces always come in really clean, and he is very good at addressing the few edits required. Greg is enthusiastic and a pleasure to work with."

Marsha Lazarus

"It was great to have Mr. Hitchcock present as a panelist at our April 26th Statewide Business Advisory Council’s forum on “INTERVIEWING: How to Earn an Employer’s Confidence and Build your Own!” He gave time and thought to his responses and added a lot to the discussion. I have no doubt that his sincere, open style was empowering to the job seekers, present at the forum!"

Cori Carl

"Greg is a talented writer and a pleasure to work with. His writing demonstrates unique insights and a talent for research. He can tackle a wide range of topics and is clearly passionate about using journalism to make a difference. Everything he's written for the Caregiver Space has really resonated with our audience."

AS FEATURED ON

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  • Amazon
  • Soundcloud
  • Facebook
  • LinkedIn
  • YouTube
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