Strategic Communications

VIDEO PRODUCTION & EDITING

Promo Video Creation – Develop eye-catching promotional videos for businesses or events.
Event Highlight Reels – Craft dynamic highlight reels capturing the best moments of events.
Video Editing Services – Edit raw footage into polished, professional videos.
Social Media Clips – Create short, engaging videos optimized for Instagram, TikTok, and YouTube.
Interview Video Editing – Produce clean and professional interview-style videos.
Logo Animation – Add motion graphics to logos for intros, outros, and branding.
Documentary Editing – Shape raw footage into compelling documentary stories.
YouTube Channel Editing – Edit and optimize videos for YouTube creators and influencers.
Voiceover Synchronization – Integrate voiceovers seamlessly with video content.
Corporate Training Videos – Produce professional training materials for employee education.

ILLUSTRATIONS

Book Cover Designs – Create eye-catching covers for books, e-books, and journals.
Children’s Book Illustrations – Design colorful and engaging artwork for children’s stories.
Magazine Spot Illustrations – Provide custom visuals to enhance magazine articles.
Logo and Branding Art – Develop unique logos and branding elements for businesses.
Custom Greeting Cards – Design personalized cards for holidays, weddings, and events.
Infographics – Create informative and visually appealing infographics for presentations and websites.
Storyboarding Services – Develop visual storyboards for video production and animations.
Character Design – Design original characters for books, games, and animations.
Album Covers and Posters – Produce artistic album covers and promotional posters.
Digital Illustrations for Websites – Provide web-ready illustrations for banners and landing pages.

WRITING

Short Story Editing – Refine and polish short stories for publication submissions.
Website Bio Writing – Create engaging and professional biographies for personal or business websites.
Blog Post Rewrites – Refresh outdated blog posts with improved tone, structure, and SEO optimization.
Press Release Drafting – Announce new products, services, or events with professional press releases.
Script Formatting – Ensure screenplays and scripts are properly formatted for submission or production.
Social Media Captions – Write eye-catching and concise captions for Instagram, Facebook, and LinkedIn posts.
Email Newsletter Blurbs – Develop short, impactful content for email marketing campaigns.
Company Taglines and Slogans – Create memorable taglines to enhance branding efforts.
Interview Write-Ups – Transform interviews into polished articles or blog posts for publication.

Pegasus Digital Media Pegasus Digital Media, along with its subcontractors and vendors, is a full-service strategic communications and public relations company, proudly owned by U.S. Army veteran Gregory Hitchcock.

Media Relationships

Develop a crisis communication plan proactively, outlining potential scenarios, key messages, and a clear chain of command.
Promptly acknowledge any situation to demonstrate awareness and responsibility. If detailed information isn't yet available, issue a holding statement, avoiding speculation.
Share accurate updates as they become available, addressing mistakes directly and outlining corrective actions.
Utilize social media listening tools to monitor public reactions and quickly correct misinformation.
Engage directly with stakeholders and audiences to provide updates and reassurance during crises.
Post-crisis, review the response process to identify lessons learned and refine future plans. Continue rebuilding trust through transparent communication and positive actions.

Coordination

Establish strong relationships with press offices of U.S., New York State, and New York City officials and agencies, ensuring points of contact for consistent communication.
Tailor messaging to align with the priorities and policy goals of specific officials or agencies. Highlight how initiatives benefit their constituents.
Partner with officials and agencies for co-hosted events, press conferences, or joint announcements, promoting shared visibility and messaging.
Provide regular updates on projects and outcomes through newsletters, briefings, or meetings.
Monitor media coverage to evaluate the effectiveness of coordination efforts and adjust strategies as needed.

Brand Awareness

Leverage platforms like Instagram, Twitter, and TikTok to share dynamic content, including behind-the-scenes videos, testimonials, and event previews.
Create visually appealing graphics and videos to showcase the vibrancy and diversity of client offerings.
Use countdowns, giveaways, and influencer partnerships to generate excitement for events and programs.
Develop co-branded materials with partners to amplify messaging across shared networks.
Identify relevant conferences, panels, or webinars, and pitch staff as speakers or panelists.
Build relationships with journalists and media outlets, positioning the client as an expert on topics like environmental sustainability and public open spaces.
Encourage volunteers and advocates to amplify awareness through word-of-mouth and social media.

Support

Set up alerts with platforms like Google News, Meltwater, or Cision to monitor stories about the client, competitors, and industry trends.
Categorize updates into groups (e.g., competitors, progress reports, industry news) for clarity.
Share regular internal updates via email or shared platforms to keep key stakeholders informed.

Taylor Locke

Capital Region NAMI

"Greg did a phenomenal job!! We were beyond appreciative of his support and services provided and would highly recommend him!"

Mary Ellen Whitney

STRIDE Adaptive Sports

"Greg did a fantastic job as a videographer! He produced a 3 minute promotional video as a requirement for a grant application for STRIDE Adaptive Sports."

Heather Torres

Full Sail University

"Greg went above and beyond to demonstrate his creativity and skills while promoting a socially responsible cause in a high profile project."

Sophie Johnson

"Greg is a great journalist and reporter. No matter what story he is assigned, he always does a great job covering all grounds of the story. His pieces always come in really clean, and he is very good at addressing the few edits required. Greg is enthusiastic and a pleasure to work with."

Marsha Lazarus

"It was great to have Mr. Hitchcock present as a panelist at our April 26th Statewide Business Advisory Council’s forum on “INTERVIEWING: How to Earn an Employer’s Confidence and Build your Own!” He gave time and thought to his responses and added a lot to the discussion. I have no doubt that his sincere, open style was empowering to the job seekers, present at the forum!"

Cori Carl

"Greg is a talented writer and a pleasure to work with. His writing demonstrates unique insights and a talent for research. He can tackle a wide range of topics and is clearly passionate about using journalism to make a difference. Everything he's written for the Caregiver Space has really resonated with our audience."

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