Your Writing and PR Firm

Pegasus Digital Media Pegasus Digital Media, along with its subcontractors and vendors, is a full-service strategic communications and public relations company, proudly owned by U.S. Army veteran Gregory Hitchcock.

Media Relationships

Develop a crisis communication plan proactively, outlining potential scenarios, key messages, and a clear chain of command.
Promptly acknowledge any situation to demonstrate awareness and responsibility. If detailed information isn't yet available, issue a holding statement, avoiding speculation.
Share accurate updates as they become available, addressing mistakes directly and outlining corrective actions.
Utilize social media listening tools to monitor public reactions and quickly correct misinformation.
Engage directly with stakeholders and audiences to provide updates and reassurance during crises.
Post-crisis, review the response process to identify lessons learned and refine future plans. Continue rebuilding trust through transparent communication and positive actions.

Coordination

Establish strong relationships with press offices of U.S., New York State, and New York City officials and agencies, ensuring points of contact for consistent communication.
Tailor messaging to align with the priorities and policy goals of specific officials or agencies. Highlight how initiatives benefit their constituents.
Partner with officials and agencies for co-hosted events, press conferences, or joint announcements, promoting shared visibility and messaging.
Provide regular updates on projects and outcomes through newsletters, briefings, or meetings.
Monitor media coverage to evaluate the effectiveness of coordination efforts and adjust strategies as needed.

Brand Awareness

Leverage platforms like Instagram, Twitter, and TikTok to share dynamic content, including behind-the-scenes videos, testimonials, and event previews.
Create visually appealing graphics and videos to showcase the vibrancy and diversity of client offerings.
Use countdowns, giveaways, and influencer partnerships to generate excitement for events and programs.
Develop co-branded materials with partners to amplify messaging across shared networks.
Identify relevant conferences, panels, or webinars, and pitch staff as speakers or panelists.
Build relationships with journalists and media outlets, positioning the client as an expert on topics like environmental sustainability and public open spaces.
Encourage volunteers and advocates to amplify awareness through word-of-mouth and social media.

Support

Set up alerts with platforms like Google News, Meltwater, or Cision to monitor stories about the client, competitors, and industry trends.
Categorize updates into groups (e.g., competitors, progress reports, industry news) for clarity.
Share regular internal updates via email or shared platforms to keep key stakeholders informed.

Taylor Locke

Capital Region NAMI

"Greg did a phenomenal job!! We were beyond appreciative of his support and services provided and would highly recommend him!"

Heather Torres

Full Sail University

"Greg went above and beyond to demonstrate his creativity and skills while promoting a socially responsible cause in a high profile project."

Sophie Johnson

"Greg is a great journalist and reporter. No matter what story he is assigned, he always does a great job covering all grounds of the story. His pieces always come in really clean, and he is very good at addressing the few edits required. Greg is enthusiastic and a pleasure to work with."

Marsha Lazarus

"It was great to have Mr. Hitchcock present as a panelist at our April 26th Statewide Business Advisory Council’s forum on “INTERVIEWING: How to Earn an Employer’s Confidence and Build your Own!” He gave time and thought to his responses and added a lot to the discussion. I have no doubt that his sincere, open style was empowering to the job seekers, present at the forum!"

Cori Carl